The first internet site related to fashion was Fashion Net, which made its debut in January 1995.[1] In the mid 1990s, the Internet was still largely a research network populated by academics. But the strong appeal of this entirely new medium was made evident by the pioneering efforts of fashion's early entrants and soon both independent and established fashion publishers, designers and visual artists were online.

About half a year subsequent to Fashion Net's launch at the outset of 1995 came New York-based Fashionmall and French ELLE. Lumiere, the first online fashion magazine, featuring photographers including Nick Knight and Jean-Baptiste Mondino, was unveiled in October 1995. Fashion Live produced Internet's first live fashion webcast of Yves Saint Laurent's runway show in 1996. CNN Style and Hint Magazine arrived in 1998. The following year saw the rise and fall of Boo.com as the company burned through $135 million in 18 months.[2] Showstudio.com and Style.com, the online umbrella for Vogue and W, started in 2000, followed by Jason Campbell's JC Report in 2002. Today, fashion blogs are an increasing force in the fashion industry.