Bad journalism is ethically wrong
July 14, 2010 |11:46 | Others By : Team X
RICHARD WATERS had a piece yesterday in the Financial Times looking at Demand Media and other firms that produce search engine-optimised journalism. The model involves mining search data, doing a quick web search to pull the necessary "news" information from secondary sources, and creating quickie news stories that pack the top search terms in as tightly as possible, thus leaping to the top of Google News's search indexes. A couple of quotes leapt out at me. First this:
“If there is an information gap out there and someone fills that gap, it’s good for the world,” says Amit Singhal, the Google engineer responsible for its ranking algorithm. And then this: “What they’re doing isn’t wrong,” says Eric Goldman, a professor at Santa Clara University law school. “The fault is Google’s, which hasn’t come up with an algorithm that screens out all this junk content.”
Well, no, that's not correct. To the extent that these articles are in fact junk, what companies like Demand Media are doing is wrong. Creating cheap, crappy products that fool people into thinking they're good, useful products is ethically wrong, even when it is not illegal. I would actually go so far as to say that the needless creation of lousy stuff is ethically wrong as such. This is doubly so when good stuff is available at the same price (viz, on the internet, $0.00).

When I was editor-in-chief of Spare Change News from 2003 to 2007, one of my reporters made a phone call that, in retrospect, proved to be quite interesting. But more on that soon.
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